Personalization, Privacy & Performance in One API Call
IP Intelligence Has Officially Landed
There are lots of things online that bring people joy.
Scrolling endlessly through dropdown country lists to tell a website something it should really know already? Well, that’s not one of them.
It’s time we lifted people out of their dropdown doldrums. That’s why we’re delighted to announce the launch of IP Intelligence.
Presenting dropdown lists that automatically default to a user's location is just one of umpteen ways it can put IP location and network data to good use.
We unveiled IP Intelligence at DMEXCO to an amazing reception. Now it’s officially out in the wild - and ready to power your personalization, security, and performance strategies.
What is IP Intelligence?
IP Intelligence turns every IP address into a source of insight.
Without ever collecting personal data, you can instantly learn:
- Geolocation down to country, region, and city (with probability weighting).
- Network data such as ISP, organization, and connection type.
- Fraud detection signals including VPNs and suspicious IP ranges.
- Performance insights to optimize delivery and user experience.
- Confidence scores so you know how accurate the location really is - no blind trust required.
- Human confidence scores to spot whether you’re dealing with a person or a bot.
And because it’s 51Degrees, it’s sub-millisecond fast, designed for high-load environments, and runs securely in-process On-premise for maximum control.
Why you should care about 51Degrees launching IP Intelligence
Our new IP Intelligence service gives you the insight you need without any hassle.
With 51Degrees, you get personalization without the pitfalls of personal data, compliance without the usual headaches, fraud detection without relying on false signals, and security that provides protection without slowing down your users.
When every millisecond and every decision counts, our weighted scoring gives you the clarity you need to act with confidence.
The benefits of combining IP Intelligence with Device Detection
Why juggle multiple APIs when you can get everything in one?
With Device Detection and IP Intelligence combined, you get the full picture - who’s connecting, what they’re using, and where they’re coming from - in a single API call.
That means:
And because IP Intelligence is part of our Pipeline API family, it integrates seamlessly with Geolocation (reverse geocoding), Device Detection, and TAC Intelligence - making it the all-in-one answer to your real-time data prayers.
How does IP Intelligence support privacy?
Privacy isn’t optional - it’s essential.
That’s why our IP Intelligence is built on two powerful privacy pillars:
- Location coordinates are randomized, so output can never be considered personal data
- Multiple data sources are weighted for accuracy, ensuring results are trustworthy without overpromising
You get actionable insight. Your users keep their privacy. Everyone wins.
Built around real-world security and quality
We carefully crafted our IP Intelligence service to meet your real-world needs.
That's why we're shouting from the digital rooftops that:
"On-premise and in-process deployment means you get the highest possible speed, full control over your environment, and uncompromising security.
With ISO accreditation, we don’t just promise trust and compliance — we’re formally built and certified for it."
What are the use cases for IP Intelligence?
You need to check out what our IP Intelligence tool can do for your business if you're involved in:
- Advertising. Serve location-aware ads that actually make sense
- Content Personalization. Auto-localize currencies, languages, and dropdowns (goodbye doldrums)
- Performance Optimization. Anticipate network conditions to keep things fast
- Fraud Detection. Flag suspicious patterns with Human Confidence Scores
- Geo-blocking & Licensing. Keep your content legal and in the right regions
- Analytics. Segment users by geography and network with reliable Confidence Scores
Are you ready to see how IP Intelligence can benefit your business?
Stop guessing. Start knowing - without creeping!