Ad Tech



5/20/2024 4:15 PM

Understand Google’s Privacy Sandbox APIs

Make smarter decisions with Privacy Sandbox analytics

Understanding the web technologies available based on the browsers and devices your customers are using ensures your strategy is based on fact. 51Degrees gives you this granularity for Privacy Sandbox, and it takes only a few minutes to add to your analytics.



4/30/2024 12:45 PM

9% revenue boost to publishers with 51Degrees and Prebid

Setting the standard for Prebid integrations

Publishers can bank a meaningful improvement in CPM with 51Degrees device data enriching the OpenRTB device object. Ensure you get the most value from your advertising space with little effort.


51Degrees & Postindustria

4/26/2023 12:45 PM

OpenRTB's Structured User Agent and User-Agent Client Hints

How to convert SUA data into UA-CH, and vice versa

Version 2.6 of the OpenRTB specification introduces the Structured User Agent. This new Object: Device attribute addresses Google’s changes to the User-Agent and the new User-Agent Client Hints.



7/25/2022 1:00 PM

Latency issues within User-Agent Client Hints

How to make your concerns known to Google

User-Agent Client Hints return device information in the second request rather than the first; this can cause latency issues. We discuss why Google need to address the latency and offer a work-around.



3/31/2021 11:00 AM

How 51Degrees invented SWAN

Secure Web Addressablility Network and why it’s different

In parallel with supporting Marketers for an Open Web, we have invented SWAN (Secure Web Addressability Network). Read this blog to find out more and get involved.


Benjamin CB

5/15/2019 3:36 PM

51Degrees AdTech Focused Patent Granted

AdTech players now have a fast, free and future proof device detection solution

51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.


Ali Hutchison

10/2/2018 12:59 PM

51Degrees User Agent Analysis Oct 2018 - New Apples on the Block

51Degrees shares popular User Agent examples including iPhone XS/XS Max

This blog shares the latest 51Degrees User-Agent Analysis including User-Agent examples from the latest Smartphones and Tablets. Currently, we have over 51,000 device models in our database.



9/10/2018 12:34 PM selects 51Degrees Device Detection

Using 51Degrees, improves targeting capability and user experience across all areas of their business

51Degrees is delighted to announce its agreement with, leader of the Czech online market. selected 51Degrees Enterprise solution due to the superior accuracy, speed, coverage and frequency of updates.


James Rosewell

2/21/2018 9:44 AM

Act now to make the most of 5G

Why the world needs 5G and how it will impact the Programmatic Advertising & Publisher industries

James Rosewell, CEO and Founder of 51Degrees, asks why the world needs 5G and how it will impact the Programmatic Advertising and Publisher industries. 5G isn’t a tactical issue to be addressed in 2018 alongside header bidding, viewability or brand safety. It is, however, something to put on the strategic roadmap and to start preparing for. 5G presents a clear opportunity for Adtech and Publishers to address many systemic problems over a realistic timeframe. Prepare now to embrace the 5G opportunity in the early 2020s.



10/16/2014 11:01 AM

Benefits of persistent banner ads on smartphones

Use screen size to your advantage

One-off payments are replaced by in-app purchases, subscriptions and advertising. While the first two are generally regulated and depend on platform vendor, ads are cross-platform and often neglected by both designers and advertising agencies. Learn how to increase user engagement and advertisements efficiency by detecting screen diagonal size of requesting devices.