News

Engineering

2/6/2020 3:13 PM

Product Update: January

We've started 2020 with the release of our Beta Program, and this provides access to the latest version of device detection and our new Pipeline API.

figure-illustration of the scale of data collection by certain platforms

James Rosewell

1/30/2020 3:13 PM

Copy of 51Degrees second response to Chromium proposal

Chromium proposal: intent to Deprecate and Freeze: The User-Agent string

Over the past two weeks, we have sought evidence to justify this change. We have found none. None of the industry stakeholders we have spoken to were previously aware of the proposal. This means that the usual and necessary protocols of public review are lacking.
chomium-OS

Kim Reddy

1/17/2020 3:13 PM

Copy of 51Degrees response to Chromium proposal

Chromium proposal: intent to Deprecate and Freeze: The User-Agent string

Over the past two weeks, we have sought evidence to justify this change. We have found none. None of the industry stakeholders we have spoken to were previously aware of the proposal. This means that the usual and necessary protocols of public review are lacking.

user-agent-client-hints

Engineering

1/15/2020 3:13 PM

Client Hints: User Agent v2

Chromium proposal to use client hints in parallel with diminished User-Agent headers

Chromium – the web browser stewarded by Google - have announced a plan to diminish the role of the HTTP User-Agent header in future versions of Chromium during 2020. While the engineering arguments for the change make some sense, the replacement solution – client hints – is far from proven, and details remain unclear. The proposal is yet to be agreed, and is just that, a proposal.

PR-code

Kim Reddy

11/20/2019 3:22 PM

Performance demand from AdTech industry prompts innovations

51Degrees today announced an expansion of its patent portfolio - adding to patents already granted in Europe. Confirming its continuous commitment and innovation to the AdTech industry.
apple

Kim Reddy

9/11/2019 3:00 PM

Apple announces the A13 Bionic chip and iPhone range

New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.

iPhone-7-Plus

Rob Bateman, James Rosewell

9/3/2019 1:30 PM

GPU Benchmarking and Device Detection

How 51Degrees evaluated GPU micro benchmarking and why it's not viable today

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

Blog-hero-image

Benjamin CB

8/29/2019 3:30 PM

Firefox Broke Analytics and Social Media

What's changing, why it's a problem and how to respond

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

Granular-Apple-iOS-and-iPadOS-Device-Detection-Hero-Image

Benjamin CB

8/28/2019 2:00 PM

Granular Apple iOS and iPadOS Device Detection

Combining Benchmarking and Image Hashing

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple's dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

Broken-iPhone

Benjamin CB

8/28/2019 2:00 PM

Apple Tracking Solved

iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection

51Degrees is the demonstrable leader in the field of device detection, continually leading innovation throughout the past decade.

Apple iOS 12.2 threw up a lot of challenges for many industries such as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution, publishing research and examples along the way.