publishing

When is CTV not CTV?

51Degrees

Monday, June 22, 2026 1:30:00 PM

When is CTV not CTV?

Nearly 5% of inventory sold as CTV isn't CTV at all

What actually counts as connected TV? We checked more than 11 million OpenRTB impressions with Device Detection and found nearly 5% of inventory sold as CTV isn't CTV at all, mislabeling that could be costing advertisers close to $2 billion a year.

51Degrees for publishers and advertisers – increase revenue and ROAS

51Degrees

Tuesday, April 28, 2026 5:30:00 PM

51Degrees for publishers and advertisers – increase revenue and ROAS

19th May 2026 | Webinar

51Degrees care about publishers and advertisers. They're both getting a rum deal at the moment. In this session we'll explain how our solutions deliver one essential benefit to publishers and advertisers; more revenue, less theft, and higher Return On Advertising Spend (ROAS).

If you work in publishing, advertising, or AdTech, you and your colleagues will want to attend this event.

It's not more of the same AI and "privacy-first" guff. Just truly fresh thinking that's deployed and ready for you to adopt.